If you haven’t guessed it by now, this reference is to Domino’s Pizza.
Almost 16 years back, Paresh Rawal was symbolized as the typical middle class Indian who wanted to seek an undue advantage of rainy weather to avail a contingent condition –
Get your pizza for free if it doesn’t arrive in 30 minutes!
He places the order on the phone and keeps dancing around his house singing the classic jingle “tana na na na ji, o pizza ayo free” which went on to be etched in every 90s kids brains!
What was the point here?
An American brand that has just entered the country is telling you to test their service excellence at the most extreme conditions and yet give you the most delightful experience – a hot and fresh pizza in 30 minutes!
And we are talking about a time where mobile internet was a luxury, Google Maps had not evolved into the household name we know it of and people never thought of pizza as a meal or a snack. It was a luxury.
But this is not about 16 years ago, let’s cut to today.
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