“Big companies have small moves, small companies have big moves.”
Peter Lynch
When I think of Britannia, the jingle “ting ting ti-ting” rings in my head.
The sound of this jingle takes me back to childhood, seeing Rahul Dravid come out to bat with Britannia written on his bat to even seeing the charismatic Virender Sehwag hitting those sixes over cover with “Britannia” written on his bat. I was thoroughly convinced at one point of time in life that Britannia makes some great cricket bats right after MRF (but more on that later).
HISTORY
Britannia has had a rich legacy of more than 100+ years. It has changed hands among multiple owners and has gone through thick and thin after finally resting into the hands of the Wadia Group (the owners of Bombay Dyeing, GoAir, Bombay Burmah Tea Company etc.).
Britannia has always been synonymous with biscuits but in my opinion, the company went through an inflexion point in the year 2014 when Mr. Varun Berry took charge as the Managing Director of the Company. The man has been responsible for changing the biscuit manufacturer to a “Total Foods Company.” Varun Berry brings with him more than 18+ years of experience from Pepsico and has been instrumental in rejuvenating the financials, operating margins and the perception of the Company.
Mr. Varun Berry
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