If I had a dollar for every time someone told me to write a post about ITC Limited, I would probably be in the same league today as Musk, Bezos and Buffett.
Interestingly, a month back I came across a fascinating piece titled ‘WACC and Vol’ co-authored by Michael Maubossin.
While every single sell-side analyst in this country along with multiple bloggers have covered the length, breadth and width of the stock, I will try to keep the perspective unique, fresh and hopefully a source of value addition.
Grab a coffee, as I jump in.
“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”
Abraham Lincoln
My tryst with the company goes way back to 2011 where I was filling the entrance form for my CA foundation exams and crossed the fancy building on Russell Street which every finance professional in Calcutta dreams of eventually landing up into.
As someone who always had a deep interest in marketing – everything that ITC did (Sunfeast Open, Dark Fantasy, The Mad Angles campaign) kept pushing the bar higher for the mind-space it occupied as a consumer.
If you’ve ever liked playing Logo Quiz on Android or fascinated by brands, ‘Ogilvy on Advertising’ is a must-read.
If you look at any consumer-facing brand that is operating in this country, a bulk of the amount is spent on acquiring users by burning cash in the initial stage. The CAC-LTV conundrum keeps haunting every marketing department.
WHAT IS CAC-LTV?
Click here to read ahead.
I will be going live at Noon today. Register for the event here.