Let's say you are at a restaurant - for sake of an example, let' say you are the owner of Domino's store in your local area.
You have an exciting menu filled with all sorts of appetisers, pizzas, desserts and well, beverages too.
Now, a customer walks in, eats a pizza, orders a beverage - gets himself billed a nice fat order.
He has a sumptuous meal, burps and somehow feels a little incomplete, something seems missing - so he turns to you and asks you a question.
“What would be the best dessert you would recommend ?”
At this point, your instant answer in your mind is ‘Baked Rossogollas from Balaram Mullick’ but you have a business to run so you start thinking - either the choco lave cake, or the red velvet lava cupcake or maybe the Butterscotch Mousse Cake.
But then you go back to your conscience, look eye to eye to the customer and say.
“You know what, I am gonna get you the best desserts, the baked Rossogollas from Balaram Mullick.”
For the uninitiated, Baked Rosogollas happen to be a delicacy from Calcutta, a sweet dish that one can enjoy all throughout the year and now thanks to Zomato, can be ordered pan India from anywhere in the country.
What was the point of painting you this story?
At this point you must be thinking - this is a really stupid thing.
Why would I as a business owner, cannibalise my dessert menu and get something from the outside?
There can be only 2 possible explanations:
The product is really, really good
You cannot possibly think of getting the same product made
Last week I went to watch the movie Vikram Veda.
Now if you zoom a little on the bottom right, you will notice that the music rights are with T-Series which is the biggest label in the country.
While I loved the movie overall and there were some amazing twists, turns and fight sequences, what really took me aback was this one scene where Hrithik goes out to the field to accomplish a task.
Don’t worry, there are no spoilers here.
Well, what Hrithik does is before trying to approach the guys he sees there’s a transistor playing an old retro song.
And it plays for a good 30-40 seconds until the guy he is supposed to confront spots him too.
While the movie ends, there is credit to the Saregama label for using that song in the movie.
The point- you could be the biggest label in the country and yet if there was a product that was exceptionally good and fitted right at a particular scene and a spot, you will not hesitate to license it.
Was this a praise for the competition?
What do you think about it?